#LiveInLevi’s

INTRODUCING THE LEVI’S® 505C
The 70s rock jean, remastered for today

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Born in 1967, the 505™ jean came of age in the 70s New York punk scene. Pop artists, graffiti writers and rock stars all wore them, tore them and thrashed them. Otherwise known as the unofficial stage-jean, the 505™ offers a lived-in, rocked-in, timeless fit.

 The original zip fly, first created almost 50 years ago, the 505™ is one of our most popular fits for men and women. Beloved for its classic straight leg style and rigid denim, the 505™ is great for all body types. Worn snug like Debbie Harry, or as the Ramones did with a little custom tweak to the leg, the 505™ proved a big hit with the Big Apple’s younger crowd who were keen to wear this innovative take on the original 501® button fly.
 
Today we introduce the 505™C, a modernized and remastered take on the ageless 505™ fit. The ‘C’stands for customized because our designers have created a customized straight leg with the perfect slim fit for today.
 
“The 505™ was a symbol of counter-culture. It rose to fame during an era of unrivaled creativity in art and music. We’re excited to introduce a modern and slimmer take on this classic. It’s equally and subversively sexy on both men and women,” said Karyn Hillman, Levi’s brand Chief Product Officer.

“There’s no better time to launch the 505C. We noticed people are buying the 505 vintage, particularly girls, because the vintage 505 has a zipper, creating a flatter front, and it does that amazing Levi’s® inverted heart, perky bum thing that vintage Levi’s® do, so we wanted to recreate some of that.”
 
Fashion has seen a major return to vintage Levi’s® – both on catwalks and on the street – it’s become a real staple. It just looks good. Seasonal trends toward vintage revival, authentic style and a “mom bum” make it all the more relevant. 

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Ripped jeans, which we take for granted now, were pioneered on the Levi’s® 505™ jeans. The 505™ is the infamous star on the front cover of the Rolling Stones’ Sticky Fingers album and plays a part in the beginning of punk rock.
 
The birth year of the 505™ also coincided with Summer of Love and an explosion of culture in the West Coast. The late sixties was an incredible period for music, cinema, counterculture and civil rights, and the Levi’s® 505™ was introduced at that pinnacle moment in our hometown, San Francisco.

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Levi’s® 505™C jeans will be retailing exclusively at a price of R1499 at the following stores:

Levi’s® store V&A Waterfront
Levi’s® store Sandton 
Levi’s® store Canal Walk 
Levi’s® store Gateway
Levi’s® store Menlyn Park
Levi’s® store Mall Of Africa
Levi’s® store East Gate
Levi’s® store Cavendish

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